Spring/Summer 2014 by Ariee

Our Spring/Summer 2014 Collection is designed for the young career-oriented women.Inspired by retro styles from the 60’s, our garments have exceptional detail and patterns fit for the modern woman. Our Collection is comprised of 31 garments grouped in 6 themes, each one carefully designed and tailored to perfection.

Our Collection boasts versatility; professional for an office setting and casual for drinks on a summer night.
To remain loyal to our commitments of quality and excellence, our collection contains the finest fabrics and has been developed by seasoned Italian craftsmen.

ariee- responsibilities in the project : 

Product Developer: 
Building of the concept line of the collection. 
Market and trend researching. 
Creating the color palette and pattern guide. 
Sourcing of the materials and accessories for the whole collection. 
Designing the collection. Flat sketching design and measures of references.  
Supervising of the prototype production and the fitting process.
Costing of the collection.

Marketing /Advertising:
 Fashion Illustrator-
-for the brochures, posters and website.